Wireframes are the first iteration of what will become the functioning user interface. Creating wireframes provides us with an initial low fidelity representation of the site structure. The low fidelity nature of the wireframe allow users’ feedback to focus on function rather than on aesthetics. It is in design that we show the value in aesthetics.
Because wireframes lend themselves to rapid iterations we are able to test, gather feedback, and then re-test in quick succession. During the wireframing phase we conduct extensive user testing to continually validate the concept. As the project progresses the design fidelity increases and functionality expands. These continual iterations become the user interface design. A rigorous wireframing and interface design is crucial to the success of the project.
We continually iterate throughout the process because even the most useful idea is redundant if users don’t understand how to navigate the product.
As the project progresses, we create prototypes that enable us to:
provide stakeholders with the opportunity to interact with the design and facilitate collaboration.
submit the design to usability testing and the validation of our innovative solutions.