Conversion Rate Optimisation (CRO)
Once a digital service is produced and launched there is always room for improvement. This is part of the Design Thinking mindset. We conduct conversion rate analysis to ensure that our design is continually optimised for the highest rate of conversion.
Our approach to CRO is methodical and efficient. We first define the key performance indicators we need to focus on. Then we move forward to analyse the users and how they interact with the product across all touchpoints. As we conduct this analysis we are able to identify any problems or ‘pain points’ that the user faces as they move through their journey. Once we understand if and where things are not working as well as they could be we formulate solutions which we then test. Once we have solved the problem hypothetically we implement the solution into the live product.
CRO ensures that our clients are getting the full benefit of the product they have invested in. It is an ongoing process, not because there are design flaws, but because the possibility for improvement is never ending.