Rusty

Deep-pitted and spat out the back, what?

Our brief from Rusty was to build an eCommerce platform for both the head office and their international agents. The site was to illustrate their rich surf culture to further engage the surf community whilst providing a sales platform to promote their surfboards and apparel.

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For the connected surfer

One part Magento, two parts Rusty’s surf culture, a dash of their product range and a squeeze of minimalist design - the result, a crisp, clean and at times striking responsive website that we’ve rolled out for both the Australian and US markets.

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The Solution

With Magento Ecommerce as the foundation, we built a platform that increased product awareness through connecting their merchandise directly with their brand content. Our mandate was to improve user experience and increase sales conversions, so a close collaboration with Rusty’s design team was required to ensure the look and feel worked with the site’s architecture. Finally, a seamless integration with SAP ensured their orders are managed reliably through the fulfillment chain.

Built with Magento

There’s a reason 46% of Australian Ecommerce merchants choose Magento. No two businesses are alike, and Magento’s “roots and all” flexibility means that no matter how complex your requirements, Magento is the right fit. Magento provides the pathway to complete Ecommerce customisation and seamless integration with your back end systems.

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Hosted with Doghouse

We provide our clients with a 100% full-stack managed web hosting service with managed backups, disaster recovery options, intrusion protection systems and 24x7 monitoring. All this is backed by Service Level Agreements so our clients can rest assured that no matter where the problem lies, we’re available to help.

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Charging internationally with Doghouse

The Result

The new site gives them the ability to show off not only what they do, but who they are. Rusty has been around for a lot of years, and with a strong digital presence delivering organic growth, they’re set to be around for a few years more yet.

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