Gone are the days when award-winning websites were retrofitted for mobile-compatibility. Now they're designed to look sleek on hand-held devices first and foremost.
Equally important is accessibility. Disability and impairment affect 25% of the population, so starting the design process with those millions of users in mind is clearly best-practice.
Doghouse really believes the open web is there for everyone - it's all about making information available for all people regardless of background and regardless of device.
And this is something industry leaders are recognising too, with accessibility compliance now one of the key judging criteria for the Australian Web Industry Association Awards.
As we prepare for the 2016 awards we're focussing on ensuring our designs are built – from the ground up – to be in line with the Web Content Accessibility Guidelines.
Of course you can scrape by if you treat these guidelines as an afterthought, but it's not the ideal approach and it's not something we want to be doing.
For example, if you don't begin the design process with a semantic framework then you end up with something that might look visually pleasing but the underlying structure doesn't have meaning that can be discerned by a screen reader.
Age, colour blindness, repetitive stress injury and dyslexia are some of the less obvious conditions affecting web access.
To ensure our websites address such diverse needs we're adding automated WCAG compliance testing to our quality control processes.
Need assistance with your Website Accessibility? Contact our office – our award winning solutions architecture team can assist.